BEAUTY buffs are racing to nab a £6 Primark face cream that’s said to be a dupe for a £195 cult buy.
The all-new PS…Pro Hydration Cream has received rave reviews from happy shoppers, with 91% of users saying their skin felt nourished after using it.
Primark’s new cream has taken Instagram by storm[/caption]
Beauty buffs believe that it’s a dupe of a cult luxury face cream[/caption]
It hit stores earlier this week as Primark’s latest addition to its beauty dupes range.
The £6 buy is a dupe for the viral Charlotte Tilbury Magic Cream.
However, the luxury buy can set you back as much as £195 for a 150ml tub.
A 50ml tub costs £79 – a far cry from Primark’s bargain price point for the same amount of product.
“Meet your new skincare hero: our PS…Pro Hydration Cream,” Primark bosses said.
“This daily essential is designed to revitalise, replenish and restore your skin, in just one step.
“Priced at only £6, the lightweight formula melts effortlessly into your complexion, adding a dewy glow that can be worn alone or as a canvas underneath make-up.
“The best part?
“It’s enriched with SPF 15, which helps protect the skin against UV rays.
“Bonus points for the premium glass packaging too.”
Primark even conducted a trial of 63 female panellists aged between 20 and 45-years-old with normal to dry skin to test the cream.
Results found that, after four weeks of use, 89% of women said their skin felt moisturised and 86% said their skin felt smoother.
A whopping 82% of women agreed that their skin looked radiant, and the product added a dewy glow under make-up after four weeks of use.
Primark’s social media team took to Instagram to ask shoppers their thoughts on the cream.
One beamed: “I wear mine everyday under make-up as a primer.
“It keeps your skin super glowy.”
Another reviewed: “I use it as a hydrating mask at night time at the end of my skincare routine to lock in moisture.”
Best beauty dupes
Fabulous’ Beauty Editor, Tara Ledden revealed the cheaper version of your favourite beauty products that you should have in your cupboard.
“A huge 55% of us would like to spend less on our beauty routines according to new research from E.l.f. Cosmetics, so it’s no wonder there’s millions of #dupe videos on Tiktok.
“While some dupes are easy to spot given their look-a-like packing, they’re often lacking when it comes to the contents.
“In fact, some of the best dupes look nothing like the luxury product they’re a dead-ringer for – and, trust me, they’re the ones you want.”
REAL: Benefit Hoola Matte Bronzer, £32.50 DUPE: Natural Collection Bronzer, £3.50 which is a saving of £29. The Natural Collection Bronzer comes in more shades, although it doesn’t have a mirror in the compact.
REAL: Milk Make-up Hydro-Grip Primer, £35 DUPE: E.l.f. Power Grip Primer, £10. These two share a similar green hue, as well as the same long-wearing, mattifying properties – although, E.l.f’s is so popular it’s just as hard to get hold of.
REAL: Charlotte Tilbury Pillow Talk Lipstick, £28 DUPE: L’Oreal Paris Color Riche Satin Lipstick Beige A Nu, £8.99. The shades of these two lipsticks are virtually identical on the lips, although while Charlotte Tilbury’s is matte, the L’Oreal Paris Lipstick has a satin finish – which actually makes it more comfortable if you’re wearing all day.
REAL: Estée Lauder Double Wear Foundation, £40 DUPE: Collection Lasting Perfection Matte Foundation, £6.99. While they don’t look alike from the outside, the formula, consistency and staying power of both foundations is pretty similar – unfortunately, the Collection only comes in 20 shades vs Estee Lauder’s 60 options.
REAL: Glossier Boy Brow, £20 DUPE: Essence Make Me Brow Gel, £2.50. There’s a whole Reddit thread dedicated to this dupe, so you know it’s got to be good. They both have a waxy consistency and added fibres to make brows look fuller. I have to say, the shade range is far better with Boy Brow, but if you’re brunette, there’s plenty of Essence shade options to try.
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