AMAZON has confirmed the dates for its second Prime Day of the year, and we’ve got the lowdown right here.
Prime members will have 48 hours to get their hands on exclusive deals from October 8-9. We’ll have all the best deals listed below.
Prime Day deals
Amazon has officially revealed the dates for its second Prime event of the year for next month.
Prime members will have access to thousands of exclusive offers from October 8-9, 2024 during the Big Deals Day event.
Some of the best Prime Day deals for the UK usually come on Amazon’s fleet of devices, including its smart Fire TVs, Echo speakers, and security systems.
During the sales July outing, we saw the budget-friendly 32-inch Fire TV has been slashed to an all-time low of £139.99.
Elsewhere, a popular Ring/Echo bundle, originally ticketed at £145, was dropped to a more approachable £50.
Lovers of Ring tech could also snag the complete Ring alarm system as the asking price dropped from £249 to a wallet-friendly £100.
Amazon also likes to offer months of subscriptions for free during its sale periods, making it the perfect opportunity to test them out.
You can test out the retailer’s premium streaming service and enjoy 3 months of Amazon Music Unlimited for free.
While book lovers can pick up 3 months of Kindle Unlimited for just £7.99 – more than enough time to make a dent in that reading list.
Of course, there will be plenty of deals across all categories in the sale, with discounts on everything from beauty and fashion to home and garden.
But to take advantage of all the incredible deals, you will need a Prime subscription.
If you’ve never been a member but want immediate access to the sale, there is a 30-day free trial available.
Follow our Prime Day live blog for all the latest updates, hottest deals and deepest discounts.
Top 10 Best July Prime Day deals
It’s easy to get overwhelmed with the influx of deals released during Prime Day.
To help you navigate the sale, our team of Sun Shopping experts scoured the Amazon deals hub to share some of our favourite Prime Day deals.
1. Apple AirPods Pro, £179 (was £229)
Here’s a stellar deal for Apple fans who have been eyeing up the brand’s premium audio products for a while now – the latest-gen AirPods Pro have been slashed to their lowest price ever.
The cheapest we’ve seen these gorgeous noise-cancelling earbuds was back in February when they fell from £229 to £189.
Now, they’re a tenner cheaper – honestly, if you’ve been looking for an excuse to take the plunge, now is the time.
2. Amazon Fire TV 40-inch 2-Series Smart TV, £179.99 (was £299.99)
Amazon’s line of super-affordable TVs are great buys during the sale, and this 40-inch Fire TV model comes at a huge 40% off right now.
Amazon has very wisely carved out a niche in making highly affordable devices for budget-conscious shoppers, and its new Fire TV series is one of the best examples.
Despite the low price tag, you’ll still get Fire TV and Alexa built-in, and with the Alexa TV remote, you can control the TV with your voice.
3. Tower T17099 Vortx 5.2L & 3.3L Eco Dual Basket Air Fryer, £87.39 (was £159.99)
Since air-frying is the new craze, it’s no surprise they’ve created a high-end air fryer.
The Tower Dual Basket Air Fryer is perfect for larger families, or anyone who wants the added convenience of being able to cook multiple things at once for speedy meal prep.
The biggest benefit of using an air fryer is creating healthier meals and the Tower model will help you do that thanks to its vortex air frying technology and eight pre-set cooking options.
It’s also a cost-effective investment as it can help you save up to 70% in energy costs compared to a conventional oven.
4. Nespresso Vertuo Plus Automatic Pod Coffee Machine, £78 (was £199.99)
This Nespresso Vertuo Plus Automatic Pod Coffee Machine has over two thousand positive reviews on Amazon, and with the hefty discount, it is certainly a deal you don’t want to miss out on.
Pod machines are both convenient and easy to use, which is great for getting quality barista-style coffee at home.
The sleek design of this model means it won’t take up too much counter space and you can make four different-sized drinks at the touch of a button.
5. Audible: 3 months free with Prime (£7.99p/m after)
If you are a self-professed bookworm this is the Prime Day offer for you.
You can sign up for Audible and get three – yes, THREE months free as a Prime member.
As part of the deal, which is available until 31 July, you will also get a book credit each month on top of the normal Audible membership perks.
Once the three-month free trial is up, your Audible membership will automatically renew at £7.99/month, until cancelled.
6. Ninja Woodfire Electric BBQ Grill & Smoker, 7-in-1 Outdoor Grill & Air Fryer, £236 (was £399.99)
Summertime is here, so what better time to have friends over and put the burgers on the grill?
Luckily, Ninja’s Woodfire Electric BBQ Grill is currently 41% cheaper than its normal RRP during the Prime Day event.
The multi-functional cooking tool has 7 different functions, ranging from grilling and smoking to roasting and baking, so you’re spoilt for choice in what you can cook outdoors.
And since it is powered by electricity, you don’t have to worry about heating coals and waiting for the perfect time to get cooking.
7. Maybelline New York Lash Sensational Sky High Mascara, £8.98 (was £12.99)
Lots of big beauty brands like Maybelline have appeared on sale during the Amazon Prime Day sale[/caption]
I’ve been a fan of the OG black Maybelline Lash Sensational Sky High Mascara for a while, thanks to its feather-light formula and uber-lengthening results.
However, I now tend to steer clear of jet-black formulas and instead opt for brown mascaras () that have a more subtle, natural appearance.
With that in mind, I definitely rate the brown version which is currently £8.66 in the sale.
It’s very flattering on the lashes and would pair beautifully with a purple eyeshadow or liner – meaning it’s one for the make-up bag.
8. Skechers Women’s Summit Artistry Chic Sneakers, £40.75 (was £59)
It’s never too late for a fitness kick, especially now that it’s warm enough to leave the jackets at home.
Skechers is well known for being the ‘shoe that breathes’, and that’s thanks to the Geo mesh that allows air circulation, reducing outdoors after a heavy workout or jog.
These lightweight Summit Artistry Chic Sneakers are also fitted with a memory foam sole and shock-absorbing midsole, which reduces damage to the foot as it strikes the ground.
9. Garnier Ambre Solaire Sun Protection Over Makeup Mist SPF50, £7 (was £13.99)
Come rain or shine, I wear an SPF50 every day – and I advise that you do the same.
I often find that massaging SPF into my skin with grubby fingers leads to breakouts, which is why Garnier Ambre Solaire Sun Protection Over Makeup Mist SPF50 is such a game-changer.
Rather than faffing about with oils or lotion, you simply mist your face with this SPF50, for an easy sun protection top-up on the go.
Formulated with hydrating hyaluronic acid, this SPF feels gentle and lightweight on the skin – and actually, very refreshing!
10. Shark WandVac 1.0 Cordless Handheld Vacuum Cleaner
Shark is one of the biggest vacuum manufacturers on the market and lots of its products are on sale for Amazon Prime Day[/caption]
If you need something handheld and portable for cleaning the car, you can’t go wrong with the Shark WV200UK, which features in our best vacuum cleaners roundup.
It has powerful suction, is lightweight and easy to control.
The handy attachments will help you get dirt out of every nook and cranny in the car or around the house.
The hefty saving makes this powerful handheld vacuum cleaner a great value bargain.
Amazon Prime Day tech and device deals
One of the biggest-selling product types in the Amazon Prime Day sale is electronics – the retailer stocks an enormous range of items, from TVs to tablets to SIM-free smartphones to its own smart tech.
As ever, some of the most impressive discounts are on its own products – we’ve listed the best below but you should head to our Amazon device deals page for an in-depth list of Echo, Ring, Fire and Kindle discounts.
Elsewhere in tech world, you’ll find some juicy price drops on big-brand products from the likes of Apple, Samsung and Honor.
- Apple AirPods Pro (2nd-gen), £179 (was £229) – buy here
- Apple 2022 10.9-inch iPad, £306 (was £349) – buy here
- Sony WH-1000XM4 Noise Cancelling Headphones, £189 (was £350) – buy here
- Garmin Forerunner 55 Running Smartwatch, £131 (was £159.99) – buy here
- Echo Dot (5th-gen), £24.99 (was £54.99) – buy here
- Ring Video Doorbell, £49.99 (was £99.99) – buy here
- Amazon Fire TV Stick 4K, £32.99 (was £59.99) – buy here
- Kindle Paperwhite Signature Edition, £149.99 (was £179.99) – buy here
- Google Pixel 8 Pro smartphone, £699 (was £1,059) – buy here
- Asus Vivobook 15.6-inch Laptop, £479 (was £799.99) – buy here
Prime Day is the best time to pick up smart tellies for less
Amazon’s 48-hour sale is a great time to upgrade your TV, says Matt Breen, Senior eCommerce Writer.
You know the drill: Amazon Prime Day is here, so if you’re signed up to Prime, you’ve got a lot of discounted products to pick up.
But the question is: are these exclusive deals actually any good? A simple answer is, well, some are – and some of the best are on Amazon’s very own devices.
The price drops that I’m most excited about are on Amazon’s range of Fire televisions, which only hit the market a year ago.
These falls across two categories, the 2-Series and 4-Series ranges (cheap as chips, 4K, no-frills) and the Omni range (pricier, because they’ve got flashy QLED screens).
Sizes vary from 32 inches – perfect for bedrooms – all the way to a hefty 65 inches.
Although we haven’t seen any price drops that match the stunning Black Friday deal that saw the 55-inch 4-Series Fire TV reduced from £550 to £149, there are still some impressive TV savings and the Prime Day sale is a good time to strike.
Make sure you read our what size TV to buy explainer if you’re not sure which screen size is right for your space.
Oh, and if you’re going all out, take a look at Amazon’s new Fire TV Soundbar, which has been launched at a promo price of £99.99 (usually £119.99).
By Matt Breen
Amazon Prime Day beauty deals
Amazon might not sound like the automatic go-to for beauty and cosmetics products – but it’s often where you’ll find the best prices on items from major brands such as ghd, Maybelline and Babyliss.
That’s certainly the case right now, thanks to Prime Day – right now, Prime members can get their hands on everything from make-up to styling tools.
Take a look at our fave deals below.
- ghd Original Ceramic Hair Straightener, £94.99 (was £139.99) – buy here
- BaByliss Straight And Curl Brilliance Hair Straighteners, £48 (was £125) – buy here
- Maybelline Concealer Instant Anti Age Eraser Eye Concealer, £0.25 (was £9.99) – buy here
- Shark FlexStyle Limited Edition 5-in-1 Air Styler & Hair Dryer, £229.99 (was £319.99) – buy here
- L’Oréal Paris Revitalift Clinical SPF 50+ Invisible UV Fluid, £8.54 (was £19.99) – buy here
- COSRX Advanced Snail 96 Mucin Power Essence Serum, £10.40 (was £23.99) – buy here
Here are the beauty items I am buying this Prime Day
Here’s the beauty and makeup items I’m buying this Prime says from Harriet Flook, Senior E-Commerce Writer.
If you’re looking for a great deal on beauty must-haves and cult favourites Prime Day is the perfect time to shop.
There are literally hundreds of deals on offer, but if you’re not sure where to start, don’t panic!
If I had to choose one top beauty Prime Day deal, it’d be the Shark FlexStyle 5-in-1 Air Styler.
Now is a great time to get the viral hair tool as it has a 28% discount, bringing the price down to £229.99.
It is one of my favourite and most used beauty tools and my hair has never looked or felt better since buying it.
Prime Day is also a great time to stock up on everyday essentials like your favourite serum (I recommend the L’Oreal Paris Revitalift Filler Serum which is £11.99 in sale).
Or try that must-have viral product on your wishlist (The TikTok favourite Tan Luxe Gift Set is a bargain at £14.99).
Looking for more offers? You can check the best Prime Day beauty deals as they’re announced here.
Amazon Prime Day home and garden deals
Prime Day isn’t just about picking up deals on Amazon Echo devices and cheap tech, it’s a great opportunity for shoppers to snap up deep discounts on coveted home and garden items, and in particular branded kitchen appliances for big names like Ninja, Sage, Russell Hobs and more.
We have scoured all the newest deals and there are some great value bargains covering everything from Shark vacuum cleaners and Nespresso coffee machines to the ever-popular dual air fryers on the market. Check out some of our top home and garden highlights from the sale so far:
- Philips L’OR Barista Sublime Capsule Coffee Machine, £49.99 (was £109.99) – buy here
- eufy BoostIQ RoboVac 15C MAX Robot Vacuum Cleaner, £109 (was £244) – buy here
- Kärcher K 2 Power Control Home pressure washer, £101.99 (was £149.99) – buy here
- Shark Cordless Stick Vacuum Cleaner with Anti Hair Wrap, £159.99 (was £279.99) – buy here
- Tefal Easy Fry Dual Zone Digital Air Fryer, £99.99 (was £179.99) – buy here
- tado° Wireless Smart Thermostat Starter Kit, £84.99 (was £134.99) – buy here
Amazon Prime Day Ninja deals
Ninja has long been seen as the Rolls Royce of kitchen and home appliances, and with lots of innovative products on the market it is easy to see why the brand is so popular with shoppers.
Even our own Sun Shopping experts have sung the Ninja Foodi Max Dual Zone Air Fryer and Ninja Air Fryer Max models praises too.
During Prime Day we have spotted plenty of Amazon Exclusive deals on the brand’s extensive range of air fryers, blenders and cookware collections – check out some of our favourite deals:
- Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £249.99) – buy here
- Ninja ZEROSTICK Classic Cookware 30cm Frying Pan, £21.99 (was £29.99) – buy here
- Ninja Foodi StaySharp Knife Block with Integrated Sharpener, £119.99 (was £179.99) – buy here
- Ninja CREAMi Ice Cream Maker, £149.99 (was £199.99) – buy here
- Ninja Foodi StaySharp 6 Steak Knives for use with StaySharp Knife Sharpener, £59.99 (was £89.99) – buy here
- Ninja ZEROSTICK Stackable Cookware 5-Piece Pan Set, £167.99 (was £249.99) – buy here
Snap up pricey home appliances during Prime Day!
Amazon Prime Day is a great time to get a deal on some new home appliances, says Natalie Chui, Sun Selects Commissioning Editor.
One of the best things about Prime Day is how many big brands are available at a discount.
There are bargains on big names such as Ninja, Shark, Phillips, Simba and Russell Hobbs.
And, if you want to be sure you’re getting a good deal, you can check out Amazon price tracker Camelcamelcamel, to see how the price you’re seeing compares to recent months.
Plenty of top kitchen appliances we’ve reviewed are on sale right now, including the Philips 5400 Series Bean-to-Cup Espresso Machine, which is so good it has helped me swerve shop-bought coffee.
Creating a wishlist of items is an easy way to shop the sale, as it helps you identify what you need over what seems like a good deal, but might not actually be useful to you.
You can visit Amazon’s Home & Kitchen hub here to find all the deals on and see them when they drop.
I’d recommend keeping an eye out for bundle offers, especially on household cleaning items because bulk items tend to be better value for money.
Plus, be sure to read the thousands of reviews from shoppers to gauge all opinions, which is especially important for home appliances as they are built to last.
Keep this in mind when you look for kitchen utensils and cleaning tools as these are items you will be using daily, so it’s important to prioritise quality and what will work for your own space.
By Natalie Chui
Amazon Prime Day suitcase deals
If a summer holiday is on the horizon, or you are a frequent flyer, and your old suitcase has seen better days, the Prime Day sale features big discounts on top luggage brands like Antler, Samsonite and Aerolite.
Whether you are after the best carry-on for short trips or want to invest in one of the best cabin bags on the market, Prime Day has a ton of options to choose from, including some of our favourites below:
- Antler Clifton Cabin Suitcase, £119 (was £170) – buy here
- Samsonite Base Boost Medium Expandable Suitcase, £87.20 (was £125.30) – buy here
- Antler Medium Hard Shell Suitcase, £140 (was £190) – buy here
- Aerolite Large Hard Shell Suitcase, £59.48 (was £74.99) – buy here
Amazon: Huge savings on books, audiobooks and music streaming
Prime Day is over, but some of the best offers are on Amazon’s subscription services are still running.
- Amazon Music Unlimited: Get 5 months FREE (£10.99p/m after) – sign up here
- Kindle Unlimited: Get 3 months FREE (£9.49p/m after) – sign up here
- Audible: Get 3 months FREE (£7.99p/m after) – sign up here
Just remember: you need to be signed up to Prime to pick up these limited-time promotions. Head to our best Amazon Prime Day deals page for the very best discounts.
When is the July Prime Day 2024 event?
Celebrating its landmark 10th year in a row, Prime Day is back on July 16th and 17th.
For 48 hours straight, Prime members can dive into exclusive discounts across a vast array of products.
Rest assured, we’ve got your back with the cream of the Prime deals crop right here, ready and waiting for you.
The event is the perfect summer counterpart to the bigger seasonal Amazon Black Friday and Christmas sales.
Here are the dates of Prime Days past:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
Do I need to be a Prime member to take part in Prime Day?
If you want access to all the Prime Day deals released during the event you will need to sign up for a Prime membership.
If you have never signed up before, you can opt to use a 30-day free trial offer.
The trial is also available if you haven’t been an Amazon Prime member in the last 12 months.
This, in essence, gives you access to the sale and the perks associated with the membership for nothing.
However, if you choose this route, you will need to cancel before the end of the 30-day trial to avoid being charged.
How much is Amazon Prime?
Amazon Prime costs £8.99 a month to join.
There are other plan options you can sign up for, including paying £95 for an annual subscription.
Perks include same-day delivery, access to Prime Video and Amazon Music as well as a host of exclusive offers and deals throughout the year.
You can cancel your Prime membership at any time.
Sign up to Amazon Prime for a 30-day trial
Do Prime Day deals change daily?
Prime Day discounts are a mix of different types of deals.
Some offers are live for the duration of the sale, often Amazon device deals fall into this category.
Then there are deals of the day which only stick around for a 24-hour window, or possibly less if stock sells out.
Lastly, there are very limited-time “lightning deals” that have limited stock available and, once sold out, disappear.
More recently, Amazon has offered exclusive early Prime deals ahead of the official event to entice shoppers too.
How long will Prime Day 2024 deals last?
Prime Day deals last for a maximum of 48 hours.
But most discounts featured in the event will stick around for a much shorter period, with some selling out in just a few hours.
The more popular an item is, the quicker it is set to fly off the shelves.
If you do have your eye on a coveted product it is best to snap it up when you see it rather than wait.
Does Amazon have Prime Day deals on everything?
You can pretty much guarantee that whatever category you are shopping for during Prime Day will have some discounts available.
Major categories like technology, home and garden, beauty, fashion, toys and household goods always feature heavily in the Prime Day offers.
There are normally a variety of well-known brands included across product categories, as well as lesser-known options and Amazon’s own brands.
Amazon Prime Day deals
Can students take part in Prime Day?
Students can take part in Prime Day if they have an Amazon Prime membership.
Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.
There’s also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for Amazon Student here.
How to cancel your Amazon Prime 30-day free trial after Prime Day?
If you’ve signed up for an Amazon Prime trial to take part in the Prime Day event, you’ll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.
You can easily cancel your subscription if you wish. Simply sign into your Amazon account and go to “Manage Your Prime Membership.”
From there, select click “Cancel free trial” on the left-hand side of the page if you want to cancel right away.
If you haven’t signed up already, make sure you sign up here for the Amazon Prime 30-day free trial – otherwise, you won’t be able to access the deals.
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.
