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SASHAYING into a London city boardroom wearing a sexy red bodycon dress, false lashes, and a full face of makeup, Sophie-Charlotte North confidently takes her seat and flips open her laptop. 

The other men and women – all dressed in conservative suits or designer dresses – stare at her in confusion, before one asks if she’s the secretary and another demands to know when her boss is arriving. 

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Sophie-Charlotte is sick of people judging her by her appearance[/caption]

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It’s a scenario the uber-glam 25-year-old events company owner knows only too well. 

“People think because I look like a Love Island contestant, I’m a bimbo,” says Sophie-Charlotte.

“I regularly get tweakment-shamed by business executives, potential dates and even other women, and I’m constantly mistaken for an assistant or secretary rather than the business owner.

“Other people tell me my Botox and filler-enhanced face and boob job means I will never be taken seriously as a businesswoman or find a husband. 

It’s discrimination based on my looks.

Sophie-Charlotte

“It’s discrimination based on my looks,” says Sophie-Charlotte, who also gets regular manicures, eyebrow waxes, and blow-dries and wouldn’t dream of leaving the house without her makeup on. 

“It’s shameful that in 2024 men and women attack you for taking care of your body and being proud of your looks, but I try to take the positives. 

“It means they underestimate me and I’ve thrown them off guard, so they won’t see my deal-making prowess coming!”

Sophie – who lives in Woolwich, London, with Jordan, 30, her partner  of 10 months – is not the only woman to experience looks discrimination or glam-shaming. 

Earlier this month, legal secretary Megan Bratt won a sexual harassment claim against her boss after she was told she looked like a “Love Island reject”. 

Some people say that 22 is too young to start Botox, but it’s my body. I have a beautician who is extremely skilled in administering her tweakment doses, which is the key.

Sophie-Charlotte

Ms Bratt, who holds a Master of Law, had been criticised by female colleagues at the solicitors where she worked for dressing like she was “on a night out”, with fake tan and false eyelashes, while her male boss told her she looked “nice”.  

Sophie-Charlotte started having tweakments in 2019, and has since spent £7k on fillers and Botox, plus £4k on breast implants.

“I have always had a thin upper lip, which made me self-conscious,” she explains. “So when I was 21, I decided to do something about it – I had 1ml of filler injected into both lips, and loved the results. It made me feel empowered and confident, so I get a £150 top-up every six months.”

Aged 22, Sophie-Charlotte began having what she calls “preventative Botox”.

“It’s easier to prevent than cure. I did the research and started having Botox on my forehead, to prevent wrinkles and around my eyes, at £200 a session. I also had filler in my cheeks, which also costs £200 a go. I loved the results. 

“Some people say that 22 is too young to start Botox, but it’s my body. I have a beautician who is extremely skilled in administering her tweakment doses, which is the key.

“I consider it an investment in my self-esteem.”

In May 2023,  Sophie-Charlotte flew to Turkey for a boob job, going from a 34B to a 34E. 

“I was targeted by mean girls because I had a small chest in school. That bullying plagued me, so I wanted bigger boobs for my self-confidence. The new curves complimented my filler and Botox, and my whole new, Love Island-esque look suited me.”

Meanwhile, Sophie-Charlotte – who started her career as a catwalk and catalogue model aged 18, before opening her own events management company and model agency in 2022   – also built up her business. 

“I work with record and media companies, do collaborations on social media to promote products and roll out advertising campaigns for small- and medium-sized businesses. 

“I have 50 models on my books, who are booked for shoots, ads, commercials, or to add glamour as party guests at big events. I’ve used my experience as a model to tap into the business potential of events management – and I’ve done this all before I was 25 years old.”

In the last two years, Sophie-Charlotte has doubled both her revenue and her clients – but she’s endured plenty of looks discrimination and treatment-shaming along the way. 

“When I meet the accountants and business executives about events they want to hold, they get the shock of their lives. 

“I walk in wearing trendy outfits, looking glam, and am instantly judged. They inevitably think I’m the assistant, work-experience person or secretary. 

I know female executives look at me and think ‘Bimbo Barbie’, while the men assume I can’t look like this and be intelligent.

Sophie-Charlotte

“I know female executives look at me and think ‘Bimbo Barbie’, while the men assume I can’t look like this and be intelligent. They don’t even ask about my qualifications or experience. If I was a man, this wouldn’t happen,” she says. 

“It used to horrify me, especially when women didn’t take me seriously. I assumed they’d welcome a 25-year-old with open arms. Instead, they think that because I put the time and effort into improving my looks, I forgot to bring a brain.

“I don’t get angry any more though – now, I play it up. Let them judge my plumped-up lips and enhanced breasts. I don’t miss a trick!”

Her looks attract plenty of unwanted attention from men, too. 

“When random blokes try to chat me up, I smile and tell them I have a boyfriend and I’m not interested – that’s when the plastic surgery-shaming starts.

When random blokes try to chat me up, I smile and tell them I have a boyfriend and I’m not interested – that’s when the plastic surgery-shaming starts.

Sophie-Charlotte

“Instead of gracefully walking away, men will tell me I am too plastic for them, or they weren’t really interested anyway.

“One man told me I shouldn’t go near an open flame because I’d melt!

“I just laugh. They wouldn’t have tried to ask me out if they weren’t keen. Their reaction says more about their own insecurities than mine and  loves by looks and supports by business. He stands up for me if people tell me I am brainless. He knows I have business prowess!.” she says.

Now, Sophie-Charlotte is planning on having veneers on her teeth, as well as other nips and tucks as she gets older. 

One man told me I shouldn’t go near an open flame because I’d melt.

Sophie-Charlotte

“Tweakments and plastic surgery are as common as having your hair coloured these days,” she says. 

“I didn’t have anything done to make a man happy – I did it for me, and I’m sick of people assuming the more tweakments you have, the less brains you possess.

“Just because I don’t fit into some outdated stereotype of what a boss should look like doesn’t mean I deserve to be demeaned, trolled or attacked.  

“Women can’t win – if you go glam, you’re brainless. If you go make-up free, you’re not trying hard enough. It’s 2024, and I’m free to look however makes me feel empowered. 

“I’m proud of my put-together look and camera-ready appearance. I’m more self-confident than I’ve ever been – and my business is booming. What could possibly be wrong with that?”

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She says she’s been shamed for her tweakment regime[/caption]

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But she considers herself a top businesswoman[/caption]

ALISON Hammond has began discussing marriage, with her Russian masseuse boyfriend, after losing 11 stone.

The star previously opened up about her weight battle, with Dermot O’Leary sat on the This Morning sofa next to her.

Darren Fletcher

Alison Hammond has began discussing marriage with her Russian boyfriend[/caption]

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The star has dropped from 28 stone to 17 stone[/caption]

Alison, 49, has lost significant weight, dropping from 28 stone to 17 stone, and is now discussing marriage with her 27-year-old boyfriend.

A source told OK!: “This is the most content Alison has been for a long time, everything seems to be going well.

“Her career is going from strength to strength and she loves being on This Morning with Dermot and audiences love her and she is very in demand.

“She’s also lost quite a bit of weight and while she’s always been happy with her body no matter what size, she feels very healthy and has been working out a lot more and taking care of herself. She’s glowing!”

The source hinted that wedding bells might be on the horizon, or at the very least, an engagement ring could soon make an appearance.

About Alison and her beau, David, the source said: “They went through some tough times when they first started going out but David has made her believe in love again and has restored her faith in men.

“Add in the fact that she is very happy in her new relationship and has got Aidan’s (Alison’s 19-year-old son) approval and Alison couldn’t be happier.

“They have talked about marriage and although it’s quite soon, Alison would love to get married one day. And she wants to look her best when she does even if it’s not for a while.”

Speaking on This Morning earlier this month, Alison bravely explained: “I used to be 28 stone, I’ll be honest with you. That is morbidly obese and so I used to buy an extra seat I’ll be honest, every time I flew.

“I didn’t want to put anyone in a situation where I was touching them because I was made to feel uncomfortable on one occasion when I was slightly in their seat.”

Alison then signalled with her hand how much of the other person’s seat she was taking up.

The star continued: “The person asked to move but what they did in the end is move me to first class because the guy was being so rude. It was embarrassing, the whole thing.

“And from that moment I started buying two seats.”

Alison added: “I don’t do it anymore because I lost a bit of timber as you do. But then not everyone can afford to do that.”

She showed off her stunning figure in a black bodycon dress during the NTA’s earlier this week.

Back in May, Alison sparked engagement rumours by wearing a diamond ring on her wedding finger during an appearance on This Morning.

However, she made no mention of the new ring when she opened the show with Dermot, 50, and guest Gyles Brandreth, 76.

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Alison showed off her gorgeous figure at the NTA’s[/caption]

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A source confirmed Alison’s career and personal life were thriving[/caption]

Darren Fletcher

Alison and David overcame challenges and found happiness together[/caption]

CASEMIRO has been brutally AXED by Erik ten Hag following his horror show against Liverpool.

The five-time Champions League winner was at fault for two of Liverpool’s goals as they romped to a 3-0 win over Manchester United before the international break.

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Casemiro has been axed by Erik ten Hag following his horror show against Liverpool[/caption]

Ten Hag hooked the Brazilian during the half-time interval, handing youngster Toby Collyer his debut.

And the Dutchman has opted NOT to included him in the starting XI for this afternoon’s clash with Southampton.

But he’s not been replaced by summer signing Manuel Ugarte, who joined from Paris Saint-Germain on transfer deadline day.

Ten Hag has opted to replace the 32-year-old with fellow veteran midfielder Christian Eriksen.

THIS IS A DEVELOPING STORY..

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