THE details for the second Amazon Prime Day event for 2024 has finally been announced.
Prime members will be treated to 48 hours of bumper deals from 8th to 9th October, with offers across Amazon devices, tech, home and garden, fashion, and of course, beauty.
Sign up for an Amazon Prime 30-day free trial
The October Prime Day 2024 — officially called Prime Big Deal Days — will run from midnight on 8th October to midnight on 9th October.
The Prime Day deals will be exclusively available for Prime members to access, and the sale is a must for beauty lovers wanting to stock up on essentials or gifts ahead of the festive season.
The two-day event is a perfect time to snap up deep discounts on pricey beauty electrical items, with bargains on Dyson Airwrap dupes, Revlon hair tools and ghd straighteners all appearing in the sale in previous years.
If you want full access to the deals when they go live, you will need to make sure you sign up for a 30-day Amazon Prime free trial.
What is Amazon Prime Day?
Amazon Prime Day is the annual sales event exclusively for Amazon Prime members.
It first began in July 2015 as a way for the retailer to celebrate Prime members during its 20th birthday anniversary.
But it has since evolved into one of the biggest shopping events of the year for Amazon fans.
During Prime Day, Amazon offers incredible savings across a wide range of categories, with new deals launching every few minutes.
Over the last few years, following the pandemic, Amazon has chosen to host two Prime Day events each year, one in July and another in October.
The October event, which is called the Prime Big Deal Days event, is perfectly timed for organised shoppers who want to stock up on Christmas gifts at a fraction of their normal price.
How to take part in Amazon Prime Day?
The next Prime Day installment for 2024 is just around the corner…
To take advantage of all the Prime Day deals, you’ll need to be an Amazon Prime member.
If you’re not already a member, and you’ve never had a Prime account before, you can sign up for a free 30-day trial to access the deals.
By activating your free trial you’ll get immediate access to the Prime Day deals, and access to the rest of the Prime membership benefits, which include free shipping, access to Prime Video and Prime Music.
Once you’re a Prime member, simply visit the Prime Day page on the Amazon website to start shopping.
If after 30 days you decide you don’t want the membership, remember to cancel before the end of the trial period or you’ll be charged.
A monthly Prime membership costs £8.99, or you can pay £95 for an annual subscription.
- Sign up for an Amazon Prime 30-day free trial to access all the Prime Day deals next month
When is the Prime Big Deal Days 2024 event?
Sign up for an Amazon Prime 30-day free trial
Amazon has confirmed the next Prime Day will be the Prime Big Deal Days event in October.
The sale will kick off on 8th October until 9th October, with just 48 hours for shoppers to take advantage of discounts across top brands like Dyson, Revlon, Elemis, Cloud Nine, Elizabeth Arden and more.
The highly anticipated event spans over 48 hours, with a mix of offers ranging from lightning deals available for a limited time to deals for the duration of the event.
More recently exclusive discounts have been made available to Amazon Prime members before the two-day event starts, shoppers can head to the Amazon deals hub to check out current offers.
What is good to buy during Prime Day?
Prime Day offers discounts on a wide range of products, making it an excellent time to stock up on essentials or treat yourself to something special.
It is a particularly good time to purchase more expensive items such as beauty electricals or premium skincare and makeup products as often savings are comparable to other seasonal sales throughout the year.
Shoppers can check Amazon pricing over time using platforms like camelcamelcamel or price comparison sites such as Idealo and PriceSpy to ensure they really are getting the best possible deal before taking the plunge.
In terms of beauty buys, the biggest cash savings will be on high-ticket beauty items such as hair straighteners, IPL hair removal machines, electric shavers and toothbrushes.
But the sale is also a great chance to bulk buy everyday beauty essentials, which is more cost-effective in the long run.
In previous years there have been huge savings on premium ad designer beauty names such as Shark beauty, Lancôme, Elizabeth Arden, Kérastase, Colour Wow, Elemis, ghd and OPI.
However, shoppers will also find plenty of everyday skincare and makeup brands like Cerave, BioOil, Maybelline and Olay.
How to find Amazon Prime Day deals?
Finding Amazon Prime Day deals is easier than ever thanks to the dedicated Prime Day page on the Amazon website.
On the deals hub page, you can browse thousands of offers across all categories.
You can also follow Amazon on social media for real-time updates and sneak peeks at upcoming deals.
In my opinion, to make the most of Prime Day you should keep an eye out for deals leading up to the event by browsing the ‘Upcoming Deals’ section on the Amazon website or app.
You can also set reminders with an Alexa device, and add items to personalised Wish Lists or Save For Later lists.
The added bonus is that Alexa will automatically alert you when a deal on your favourite item is live.
What is a lightning deal?
There are a variety of different Prime Day deals to look out for during the event.
Alongside ‘deals of the day’, Prime shoppers can get their hands on limited-time offers called lightning deals.
These lightning deals come in limited quantities and once they are sold out they aren’t restocked – making them even more in-demand.
In the past, we have seen Prime Exclusive offers crop up, which only Prime members can take advantage of.
But these offers are often early access deals that get released ahead of the main sale event and often entice non-members to join up for the extra discounts.
On rare occasions, you will find discounts on newer released beauty or makeup items, but they often sell out fast.
The 10 best deals on Amazon
You’ll always find discounts on the Amazon website – here’s our pick of the 10 best deals available right now.
*If you click on a link in this boxout we will earn affiliate revenue
- Ring Intercom by Amazon, £69.99 (was £99.99) – buy here
- Philips PerfectCare Elite Steam Generator Iron, £243.99 (was £281) – buy here
- LUGG Travel Suitcase Set – Skywander 3-Piece Hard Shell Luggage, £84.99 (was £99.99) – buy here
- Gentle Iron Tablets High Strength 28mg – 400 Tablets (6+ Months Supply), £8.49, (was £9.99) – buy here
- Samsung Super Fast Charger 25W, £8.49 (was £9.99) – buy here
- Pantene Biotin & Bamboo Conditioner For Dry Damaged Hair, £9 (was £18) – buy here
- Olay Regenerist Collagen Peptide 24 Eye Cream Without Fragrance, £18.98 (was £38) – buy here
- Remington Keratin Protect Hair Straighteners, £34.99 (was £119.99) – buy here
- Bio Cultures Complex Probiotics & Prebiotics, £18.69 (was
£25.99) – buy here - Xinwld Wireless Earbuds, £19.98 (was £99.99) – buy here
We’ll be keeping a close eye out for some of the best deals so remember to check back to snag these deals
We’ve rounded up more great offers here:
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.
