AS temperatures begin to drop in the UK, fashion enthusiasts are eager to refresh their wardrobes with stylish autumnal attire.
This has led to a shopping frenzy at Primark, where customers are flocking to snap up the latest range of affordable seasonal fashion.
Rita Ora’s latest autumn range is her fifth collaboration with the high street retailer.[/caption]
The retail store, which is known for selling fashionable items at bargain prices, has just had the new range of Rita Ora’s collection landing in stores.
Speaking excitedly about the new arrivals, Anywhere singer Rita, 33, said: “So proud and excited that my latest collection with Primark is available now!
“Each of these collections excites me more than the last.
“I’ve spent the last year really curating a range of timeless trending and hero pieces to suit every season.
“This one is giving preppy, it’s giving Clueless, it’s giving eclectic Grandpa.”
Primark bosses added: “Rita’s style school has arrived! The best part? No exams, just first-class fashion for AW24 and beyond.”
The collection showcases a buckle pleated midi skirt with a check design priced at £22, an oversized polo sweatshirt for £14, and a pleated mini skirt also available for £14.
There’s also a variety of knitted vests for the “grandpacore” look.
Curious about grandpacore? Also referred to as ‘eclectic grandpa’, this rising trend takes inspiration from the typical attire of a grandfather, as the name implies.
The Primark TikTok account in Basildon, Essex showed off the new collection in a video on their account.
They captioned it: “OBSSESSED with the new Rita Ora autumn winter range. It’s giving cute, preppy, cosy.”
The video wooley ear muffs for £5, a fleece-lined trapper hat, for £8, and gold hoop earrings for £3.50.
The video attracted attention from fashion fans, with some rushing to the comments section to share their thoughts.
One wrote: “This looks like the best clothing she has brought out yet.
“Can’t wait to go get a few bits I’ve seen on this post.”
The Primark account replied: “It’s AMAZING.”
Rita Ora unveiled her debut Primark collection in September last year, giving fashion enthusiasts the chance to emulate her “famous style for less.”
Her latest autumn range is her fifth collaboration with the high street retailer.
Why is Primark the place to go to for bargains?
JUST how does Primark do it? Continue delivering on-trend items at such incredible prices? According to bosses, it’s down to four points.
- They “sell a lot of items” – Thanks to that, they are able to make savings by buying in bulk for their 191 UK stores
- They “do very little advertising”
- While their clothes offer the “latest trends”, they “don’t use expensive hangers, tags or labels”.
- And lastly, they try to be “as efficient as possible when transporting products from factories to stores”. This includes things like asking “suppliers to pack our t-shirts so they are ready to go straight on shelf”.
For more information about how Primark keeps their costs so low, and are able to deliver such amazing bargains, visit the Primark website.
